Between Rav4 and CR-V, I prefer Rav4. But if you are looking for SUV then I suggest you to increase your budget and go for Highlander. I myself got Rav4 limited for 30K after tax (I think that's a great deal) but now I think that I would be better off buying a smaller car or Highlander. Rav4 has same occupancy and similar trunk as in Camry, and I really don't find any benefit of calling it a SUV.