The concept of maya was established during the upanisads period when the Tribes led by Brahama or abrahim who was consider sinned after having sex with his servant hajar for being infertile. He lost lots of his follower and left the cannah the place where near israel present world says. Thats the region you can hardly see the temples of brahma compare to other hindu deity. Lets forget about gods. Maya is something which is ominent and non-avoidable. If there is no existence of maya there wont be any presence of human kinda nor the concept of universe. Take the time from your birth till death everything consists of maya. The maya is also the ulimate thing block us from divine truth hidden within and in nature. The role of maya is to balance human nature and facts which can led to struggle for Mocha. the conclusion is sabai kukur kashi gaye kasle khane