Well I like this kind of business environment. First of all it compells all sellers to bring the best stuff in the market, that creates more competition. as you know "fittest always survives" or darwinism "survival of the fittest" that should be the main motto of all businesses. Second of all i think this kind of advertisings or commercials are popular among commodities. it is good for consumers. it allow consumers to differentiate their choices. as long as your company follows the regulation why shouldn't such ads be allowed? Ethical? sure in some respects but not all. cost & benefit analysis... it disallows small company to prosper. does that make sense??? cheers