The Canon S1 IS and Fuji S500 do have 10X optical zoom, but appear to be only of 3.2 Mega pixel. If it wasn't for the autocratic memory stick, I would have gone for the DSC W1. Have you looked at the Kodak EasyShare LS 753 ? @ 5MP...I think it's the best bang for the buck! ($329 - cheap!!) - http://www.steves-digicams.com/2004_reviews/ls753.html