Here is an example on the media against LeBron: ESPN states that James did not finish by posting this screen shot below: what kind of information is this? First 3 qtrs point vs 4th qtr points he scored is almost identical....

What it tells you is that LeBron James didn't finish how he started in a game that Miami led at half and lost late, and it's not telling the truth. It's putting big numbers next to small numbers and saying "Look how different they are!" without noting that ... y'know ... there's a completely valid reason why one side's bigger than the other. And it's not even doing a really good job of it.

The graphic tells us that through the first three quarters, James scored 23 points, while in the fourth, he scored only seven. Well, if you divide 23 by three, you get 7.66. His scoring average dropped off by a whole two-thirds of a point in the final 12 minutes

It tells us that through the first three quarters, James hit 9 of 18 field-goal attempts, compared to just 2 of 6 in the fourth. Umm ... the average there is 3 for 6 through the first three quarters. So, one fewer make in the same number of attempts. OK.

It tells us that he went to the foul line nearly as many times in the fourth quarter alone as he did through the first three, finishing with nine total attempts for the game, and that he hit 3 of 4 from the stripe in the final frame.

It tells us that after bringing in seven rebounds through the first 36 minutes, he only had two in the final 12. Which, y'know, is a pretty precipitous drop from the 2.3 rebounds per quarter he'd averaged before the Big Bad Fourth. (He also had one assist in the fourth, right in line with the three he'd notched through the first three quarters; they didn't have room for that, I guess.)

Source: http://sports.yahoo.com/blogs/nba-ball-dont-lie/lebron-james-faded-fourth-quarter-espn-graphic-claims-164638891--nba.html