i understand your point, chappaljuta, the main difference here is that our company offers many features such as hot numbers, speed dial, a 24/7 costumer service and good quality calls. furthermore you get 5% cash back. There are also no hidden fees, like in many other companies or registration fees/monthly fees. You only pay what you like to pay/ can afford to pay. so lets say you register and charge your account with 10dollars to make calls then that will be your only cost. So the 11cents per minute is due to the fact that we have many features and a great costumer service. So you can always find cheaper providers (even cheaper than 8cents per minute)  but if you want a hazzle free and good quality calling service, then himalaya telecom is a very good option:) 
Hope that answer helped