Well, there is no trick that you could use to get your page in the first hit;. It's series of steps. since your area of domain is limited with less organization with the same goal, you could do couple of things that will land your website in the first page. Since there is less competition you could purchase certain key words from Google and the chances are your page will show in the first search result.

Google has a handy information about SEO :

http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf?cbid=322607611&cbrank=0