That max Payne game is made by roxkstar games so it ha a lot of hype to it. Plus everyone knows how good roxkstar games are. If you dont know what roxkstar games have made check out red dead redemption, grand theft auto series, la noire , and the older Max Payne games ( which were fabulous if you ask me) . So this new Max Payne is indeed worth all the hype. And from what I've heard it's supposed to be good.
One more thing that 100 price tag is probably for the special edition or something of that sort. I don't think game manufacturers can afford to increase prixe anymore considring the already high price tag of 60 for console games. But yeah watch out for Max Payne. another game I'm really looking forward to is Bioshock Infinite. Check out its trailer on YouTube it will blow your mind. Seriously