Why do people feel a need to classify everything as moral or immoral? There is no denying that beauty contests are organized for corporate reasons - marketing products, public relations, etc. But, what's wrong with doing that? The girls who participate in the contests are not being raped or harmed in any way. If they don't have a problem, why should others? If these activists succeed in their effort, instead of helping women, they would actually be harming them by not letting them participate in beauty contests. Beauty contests have been used by aspiring models as a platform to get noticed and win modelling contracts from companies. Depriving them from this platform could mean that some Nepali women would have no career at all. The root of all this protest lies in the fact that most people in Nepal do not think of modelling as a profession or at least not as a respectful one. That is why they think that beauty contests demean women. These people need to get an attitude change. Most companies interview their candidates before offering a job. Beauty contests are like an interview for models. Physial appeal and personality are a very important part of selling a product and a beauty contest, not an IQ test, is the appropriate judge of that.