Well, it depends on what kind of a sales pitch you have and what kind of a clientele you are catering to - high net worth, institutional, retail, etc. But, I saw this show on David Bach, a very reputed financial advisor, a few weeks ago. In pitching his retirement plan for a client, the question he asked was " Ms. X, when you retire, would you like to be a woman who lives on early bird meals or would you like have breakfast in NY and fly to Paris for dinner?" I thought that this was a great way to start the conversation. David Bach has also written a book called "Automatic Millionaire," which might be helpful for you to read.