Your logic of functional manager of marketing makes you very parochial only to implement MAHA MARKETING STRATEGY created by others and you will never be welcome in the CORPORATE DOMAIN. That is reality for you my bro as I am a team player and a lateral and flexible leader as I lead life and love. Why? Because, the world is my Oyster. Why? Because, it is there and I have been ripen with experience and have the global education that you cannot even dream of. To be east is east and west is west and in globalisation some few points are converging throug synegies and most are diverging to cave age days all over based on parochialism. My bro the world is open to you and i have no answer to your questions and as an experience, nothing in this world is good or bad. It is our biases and nothing that we can do to get rid of it. Only that we can be aware of it and thinkof implications that we may not harm others. Good Luck.