Going green is the lamest idea out there that i have ever heard of and big companies spend so much resources/money to launch eco-friendly appliances.Is there anyone out there (except the environmentalists) who thinks the same?

If i need to purchase a phone, figuring out whether it degrades in the nature or not would be the last thing i would consider and going green has never changed the way i have been purchasing things so far. So, why are they really making a big feast out of nothing?