I like its design of the front hood.  I like its interior.  I like its reliability (Toyota's is down hill as so much publicized lately but it had been deteriorating for past some years).

Only reason I thought I would consider Rav4 was for its 3rd row seats.  But during the test-drive, I could not even fit half my body there.  Purely cosmetic.

Btw, Subaru Forester is ranked at the top.  But I found its looks too bland.  CRV is a pleasure to drive and easy on eyes too.

My opinion.  You have to test-drive and see which one you fall in love with.