I watch O Reilly and i like his program, the people who watch his program are not only conservative, he attracts indipendent as well as liberal. The person who watch MSNBC is for left only. It cannot attract the  independent people at any cost, that is why its rating is so poor.
 I cannot stand Hannity but i like O Reilly. He has given fair coverage for both candidate in this election.  He praises and criticize both candidate.Recently he has been lashing the government for handling this economy in a poor way. Unlike MSNBC who only roots for one candidate and  insults other candidate. That is for Hillary,MCcain and Palin. As far as Hannity  leans extremely right but his partner stands for left. Obama is flawless candidate for MSNBC, they can't even  find any flaws on him,its always a praise. At least Fox has people who knows how to critisize and praise both candidate.

News channel when they start rooting for one people, it is not a news, news are suppose to be fair and balance for both candidate.