Posted by: webjunkie April 21, 2008
dhoti ad in NEPALNEWS
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Guess what? It's not Nepalnews that's showing the indian ad.

It's GOOGLE that is showing the ad.

- Advertisers like sulekha pay for ad keywords on Google
- Google provides website owners with small code to put on their site to show contextual ads i.e. they will show ads depending on the page content and keywords purchased by advertisers.
- Google pays website owners a small portion of the payment received from advertisers


A site like Nepalnews can earn a minimum of $5000 a month by placing google ad codes in their site. Nepalnews cannot determine what ad is being shown on their site at any given point. They can specify which ads to not show. I suppose they can chose to not show sulekha but why would they care?
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