Barely has the Richard Gere-Shilpa Shetty storm waned, another one involving Richard Branson and Neha Dhupia has kicked off. As shown in the picture, unassuming Dick Branson swings Neha over his shoulders.

Or is it a gesture by Branson trying to normalize the controversy over Gere-Shetty kiss that it was no big deal? If true then "Dick Saveth Dick" could become the new parable!