bro it is the html <object> element .. If you know the basic of html and asp.net. you should be able to change the parameter from the code.

<OBJECT id="VIDEO" width="320" height="240"
    style="position:absolute; left:0;top:0;"
    CLASSID="CLSID:6BF52A52-394A-11d3-B153-00C04F79FAA6"
    type="application/x-oleobject">
   
    <PARAM NAME="URL" VALUE="your file or url">
    <PARAM NAME="SendPlayStateChangeEvents" VALUE="True">
    <PARAM NAME="AutoStart" VALUE="True">
    <PARAM name="uiMode" value="none">
    <PARAM name="PlayCount" value="9999">
</OBJECT>

change the value attribute of the param element from the code using database query