Very well said mickthesick. Bechkam is not just a name..he is an institution. When I first heard about this deal back in January, I thought L.A. Galaxy were nuts to have invested so much on a 31 year old footballer but now I know for sure that it is a very shrewd business deal. Along with the jerseys he's been selling, he'll as well attract people for games which will only increase the club's revenue. Besides all the money he makes for the club and himself, most importantly he'll promote football in America.