.Beckham won't be a dollar bust. He sold 200,000 "Beckham #23" shirts in the last week only. That's ONLY shirts. The home shirt is $60 and the away shirt is $80. Let's assume that all the 200,000 shirts were home shirts. So, that means, 200,000 X 60 = $ 12,000,000. Now, imagine that, TWELVE MILLION DOLLARS, only in shirts, in the first week. Now, let us assume, there are 10 million kids in the US who play soccer in school (not in the school team, just the soccer players, you know "the sons" of SOCCER MOMS). If only 20% of those kids' moms decide to buy a Beckham shirt for their kids, that's 2 millions shirts. 2 million X $60 = $ 120 million dollars. But of course, they won't just buy shirts. They will also buy "Beckham #23" shorts and cleats (soccer boots). In my opinion, he's going to bring millions of dollars to the team and himself. Remember, the people who signed him in for $250 million dollars are businessmen. They would not take that risk if they knew he was going to bust.