Censored Cocaine Company Chops Out A New Line Redux Beverages founder James Kirby posted asbanner advert on his website saying "R.I.P Cocaine energy drink Sept. 2006 - May 2007 this week and announced that his controversial energy drink will from now on be called 'Censored'. "We love the 'Censored' name because it has the same rebellious and fun spirit that our original name did," the Redux Beverages founder said in a statement. "We're in America. I can call my drink anything I want," he added (in a follow-up interview with Fort Wayne's New Sentinel newspaper.) The guerrilla marketing genius also admitted that he'd come up with the Cocaine name deliberately to wind up the US establishment and stressed he remains entirely unrepentant. "I thought it would be fun," he told the New Sentinel, "(To) create a controversial product and watch the politicians and people get their panties in a knot." In more repentance/ extreme energy drink news, born again company 1in3Trinity attracted media attention this week after launching their new 'spiritually uplifting' 1in3Trinity energy drink which reportedly is made from 'a special blend of grapes and plants that once originated from the Holy Land.' "We've got a cross on the can so it's based on Christianity," 1in3Trinity president Paula Masters told health portal NutraIngredients-USA. "I don't think you'll find someone who doesn't believe in Jesus carrying the can," she added.