Have a bad image online? Help is on the way! Here's a firm that helps it's customers clean up their images: Read the complete article at : - http://online.wsj.com/article/SB118169502070033315.html?mod=hpp_free_today This caveat after reading the article: it does come with a price tag and there are potential downsides but might be worth a shot if your situation so warrants. It seems effective in many cases. • The News: Reputation-management services are trying to help clients downplay or remove negative Web information, in exchange for fees that can add up to hundreds of dollars. • The Background: With employers increasingly checking Google, MySpace and other sites for information on prospective hires, people are becoming more concerned with how and where they appear in Web searches. • The Pitfalls: Some targeted Web sites, which are protected by the First Amendment, have chosen to deny or mock requests to remove negative information, earning it even wider attention. Also, the reputation-management services are fighting a tide of Web sites that encourage users to offer opinions about other people.