This should be interesting. But here's what I think: Downside: 1.First at almost 104 dollars a share, it's too expensive for an ordinary everyday investor. 100 shares=100*100=$10,000. Pretty pricey. 2. Apple is one stock that trades well into pre and after market. I've seen it trade more than two hours after market close with a good volume, so unless you can be glued to your computer and your trading system, any tiny hint of "bad" news can knock the socks off of this stock. I see it this way- the faster it goes up, the faster it can also come down. While such a shakeout may not usually last long, for a new investor, it can be very emotional draining. Upside: This is the sexiest computer company out there and sex sells. Steve Jobs has himself said that its not just quality that sells, it's how appealing it is to a consumer that sells. Now apple is at $100. Imagine this: it doesnt even have all the additions to its system that a PC has such as gaming compatibility and advanced computation capabilities- it's still primarily design and entertainment- it's like a cutie without the booty- and she's gonna get it very soon. I'm bullish on Apple. If you are gonna buy it, it's doubled this past year but that doesn't mean it's not gonna triple. Give it a shot. Get out once you see some downside. Don;t be afraid if it goes 3-4% below your entry. Use a stop. One should be able to milk it for 10-15% in the next 3-4 months. Buy it 30 minutes after the opening bell after the price stabilizes.