In capatilism, there are many products to sell and beauty contest is one of them. . In america it makes little sense becos it is a part of culture like they have prom king and queen contest in early childhood. Same argument can be made about hiphop culture,it's genuine in US. But rest of the world, they just follow eventhough they have no connection to it, but it is cool to do it and they feel progressive by doing it.It is just sad that western countries are loosing interest in beauty contest becos they now know the truth but in full swing in developing countries becos many don't know the truth behind it. I pesonally don't think it is beyond beauty contest.. those scholarship,representation, world hunger eradication quest are mere a mask to coverup the fact that beauty is only skin deep.I rather salut those world nude contest where they are very frank and honest about the nature of contest :-). But hey glamour sells quick. Madness is found only in the masses and masses is needed to sell the product. Mr. Trump 's early intention was to find venue where he could meet those young girls, who knows? but it has become huge deal to those countries where "duee chhaak" is everyday struggle.