Thats true avant garde. Let me tell you my story, if you will. Worked as a developer some time back for US firms. All of them wanted their sites to be search engine friendly (SE optimized). Few of them had to be served with bidding their keywords on their behalf in yahoo and google. The job sucked. Later, me and one of my friend were desperately trying to find some information in google on some topic. We tried real hard. Couldnt find anything except junk. At the end, my friend lost his temper. These were the exact words that came from his mouth out of desperation: "मुजी, तै जस्तो हरु ले गर्दा हो खोजेको कुरा नपाउने ईन्टरनेट मा". I was silent, he was true to some extent. We pay to google and yahoo for our sites to be listed on as top as possible. Hence, what you want is not important, how much we pay to google determines what you see in your search. It sucks REAL BIG TIME, my friends !!! PS Yahoo engine is lesser evil than google. Try it. You will understand.