I agree with webjunkie. You got to have a brain to get the benefit. Nothing is ethical when it comes to business. What do you say to those at Mcdonalds? Exploiting the poor or helping them earn their living? What do you say to those at Walmart? Ripping off the poor or helping them survive? You can always talk about the two sides. Yes, I have noticed in ramjham that he has used his acumen to change the position of ads and it is perfectly legal. Careful manipulation of psychology and human behavior...good job San... So, refrain from criticizing for the sake of criticizing... if you have the guts, build another Sajha...then only will you realize how much of money, time and effort it warrants to build a site like this...I am sure, you will sweat to death....believe me...you will.