Posted by: sangam November 6, 2006
OM Restaurant at Harvard Square
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I am not an expert on the subject matter or neither have I been to OM. I would love to check it out if I make it to Boston some time. For a restaurant to be successful, most important thing is: location, location and location. That is what people in the industry say. In US, more than 90% of the restaurants shut down with in the first year. Average bottom line is around 4-5% (please note AVERAGE). In light of these numbers kudos to any Nepali who venture into food business. I wish them all the best. There is nothing wrong with OM using Nepali paintings, thanks and statues. All it does it, provides ambiance for its customers. If one does not want to chow down meat, fish or anything else in front of the statue of Buddha, there is always another restaurant open for them with in a block or two, if not with in the same block. Looking at the menu, their targeted customer base is not a DBT (daal, bhat, tarkari) crowd. It is wrong to assume OM as a Nepali restaurant, just because of the name and owners involved. Having said that, it is not in the owner’s best interest to treat his customers as explained above. He should know that one customer recommends to four, if s/he had a good experience. However, if the person had a bad experience, they will talk about it to 20 people they know, if not more. I have seen restaurant mangers/owners going beyond what is needed to satisfy their customers; by providing free drinks, free food or even taking care of their entire bill as well as providing free gift certificate for next visit. As the saying goes, customers are always right.
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