So, you want a revamp? A couple of suggestions: Imagine you're a retailer. Would you consider yourself a local seller of goods and services for the ethnic-culture at large (Nepali store that sells mostly Nepali goods, a boutique store selling specialized merchandise for a target audience (BEBE stores, GAP) or more mainstream/upscale (Walmart, Saks Fifth)? Obviously, you'd choose the first one, and rightly so. Now think when you walk into an ethnic store- what attracts you? The same jar of achaar you bought a couple of weeks ago, of course. You look around and what do you see? Yes, bunch of cluttered ad displays from Marlboro stands to Heineken beer stacks to that latest Nepalese film coming soon poster, etc. Do these bother you? Of course, not. Will it ever bother you even if they cluttered the whole space with junks of ads? Never. You just ignore them and get on with what you came there for. Now, relay this tiny phenomenon into your web site. I believe the revamp (status quo via the given URL) you're about to launch will make no difference for the current audience. It may make somewhat easier to walk around the isles as you'd in the store but the content will be the same- kurakani (your flagship product). I assume the rest of other conent will not change and you're only wanting to restructure the layout. There is another twist to the little case study above- I might never get tired of having to do an obstacle course over those isles in the store and the ever increasing ads to get to my achaar. However, if I see another Nepali ethnic store with same/similar achaar I might just end my loyal patronage and shop there instead (common sense 101). Net business etiquette isn't much different than brick and mortar...really... Something to ponder while you revamp. Cheers ;)