Well love sure hurts.. but in many cases its your ego that is really hurt.. Have you ever thought about it in that way? Have you thought that it was not love that hurt you but the rejection that hurt your ego bad? You can like someone in the first few times that you see them but love comes eventually. I think what really gets hurt is the ego and people who are too naive or too ignorant just give it the name of "being hurt by love". I dont know!!... if you are in a relationship for a long time then it might hurt you to say goodbye. But what does "love hurts" really mean??