PD, you forgot the references for your second essay: Why F_ck is the Best Word in the English Language... by Who the F_ck Knows All about the word sh_t (I forgot the name of the author) Here's a non-market based policy recommendation for you: 1) Find a better place to use these words 2) One of the reasons why markets fail is because of externalities. You are creating exactly those effects here. Thank you very much..