Posted by: ashu January 30, 2005
Ganging up against Nepal-1?
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Jyapu wrote: "By books, Bhaskar and company are totally wrong. They should rather compete with them and show them that they are equally good." Good point. *********** Jyapu wrote: "I'm sure you are aware that the only way Nepalese channels are making money is through news broadcast." Well, first, let's get the economics right. Gathering news is a very expensive process. Most media organisations, including those in Nepal, in fact LOSE money on news broadcasts. That is why, they try to make up by having a strong business team that goes out to get the ads and looks into other sources of revenue (i.e. ways of selling the news-content in some innovative way) to pay for the cost of gathering news. If news alone were able to make money, most media houses in Nepal would just be that: 24-hour news channels. A case in point is Nepalnews.com, which has, right from the beginning, never made money for Mercantile, which subsidises the site by selling computers. And so, unless there is a heavy government subsidy, as in the case of Nepal TV and Radio Nepal, (or some kind of 'support from charitable foundations and private donations', NPR in the US is an example of this; or a TV tax like they have in England) commercial ad is the lifeblood of all media organisations. That is why, almost all media wars boil down to competitions for additional ad revenue. In this case, given Nepal's stagnating ad market, I wouldn't be surprised if India-based Nepal-1 Channel is eating other Nepali TV Channels' lunch -- making the latter desperate to play the "more-Nepali-than-thou" card, with Bhaskar as the ringleader. I hope Bhaskar sees the absurdity of his accusations, and backs off to look for ways to beat Nepal-1 through some other means that highlight his business smarts. ********* Jyapu wrote: "Some protectionism is good for a country like us - infact, needed." I used to believe that when I was in high school. Now, I just smile at a remark like that, knowing how much work there remains to be done to disabuse otherwise reasonable people of this notion . :-) But that's for another time. oohi ashu ********** Some protectionism is good for a country like us - infact, needed.
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