To Manav - thanks for clarifying your point but obviously your pervious posting did not reflect on that. Now that you're fingerpointing at Nepali mentality - I want to make a point here. It takes time (long time for that matter) for general public's thinking to change especially in the context of Nepal where a majority of the population are uneducated. And even for those who are educated in Nepal, our schools or colleges don't teach us to think for themselves. While I was in Nepal in 2001, Madan Krishna rightly said in one of the FM Interviews, "Manchhe padhera matra educated huncha bhanne kura ma chahin pattakai biswas gardina". There are many factors involved and I'm sure you understand what I'm trying to say. For example, look at you yourself - how much have you changed since living abroad? You resorted to personal attack on a public forum without even thinking twice about it, and without providing proper reasoning. To Ashu - I do understand that these companies that you mentioned are Indo-Nepal joint ventures. Totally agree that they are providing jobs to lot of Nepalis. I don't have any problems with them or them willing to place ads in an Indian media channel. And I feel that the government's labelling of Nepal1 TV as a non-Nepali channel is not going to prevent them from placing ads in Nepal1 whose viewership base comprises of the Nepali diaspora that the local Nepali channels are unable to reach. The point is - I don't think the government is making placing ads in a foreign channel illegal. If they did that, then that would be stupid. By books, Bhaskar and company are totally wrong. They should rather compete with them and show them that they are equally good. And your belief that Nepalis can compete with anyone anywhere on merits is great. But, the reality is different. The Indian companies have more money and expertise that we lack. I don't see how we can compete with Indian companies in this situation. In addition, we are a struggling economy whereas India is years ahead of us. They attract foreign investment in all industries - so let's not even think about competing with India. Let's concentrate on Nepal and making us better in our own grounds first. I'm sure you are aware that the only way Nepalese channels are making money is through news broadcast. They can't compete shit in the entertainment side when there are likes of Zee, Star and so on. Just for example, I was in Nepal just recently and quite surprised that everybody seems to be glued to watch this serial drama 'Katauti' religiously. No wonder all the Nepalese TV channels have news broadcast. As if competition among the numerous Nepalese channels is not hard enough, you are talking about competing with Indian companies. You are ambitious - no doubt, but be aware of the reality at the same time. Just being ambitious is not going to take you too far at least in Nepal. Some protectionism is good for a country like us - infact, needed. If Dabur, Surya and Nepal Lever claim to be helping Nepal by providing jobs, I don't see why they would have problems spending their money in Nepal. As it is, the parent companies of both Dabur and Nepal Lever place enough ads in the many Indian channels that are easily accessible to Nepalese diaspora living in northeastern India. And in the case of Surya tobacco, I doubt if India allows Nepalese tobacco products. I think Surya is just trying to reach the same audience in Nepal as do the other Nepalese channels. I used to have a lot of friends from Sikkim and they always talked about smoking GoldFlakes. Its been a while so I could be wrong here. So long, Jyapu