Posted by: ashu January 29, 2005
Ganging up against Nepal-1?
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Jyapu wrote: "Why should the Nepalese ad money be channelled outside of our country?" ***** What do you mean? The largest three ad-placers in Nepali-language media are: (1) Dabur Nepal, (2) Surya (Tobacco) Nepal and (3) Nepal Lever. All three have their headquarters in India. All three get their ad budgets approved from India. In most cases, they have their ads done by agencies in Mumbai or Delhi. All three have Indian nationals in top positions in their Nepal offices. All three have "Nepal" in their names to make their work in Nepal easier. All three have long been providing jobs to many Nepalis at their factories. The Nepali ad industry is very much dependent on Indian companies for ads. Unfortunately, it's the Nepali-run companies -- such as Chaudhary's and others -- that are NOTORIOUS for NOT paying their ad bills. And this, alas, has long been the dirty little secret of Nepali-run business community. With a few exceptions, most are khattam, jhoor and unprofessional and run to the government everytime they want their nose wiped clean. COMING TO NEPAL-1: It's conceivable that Nepal-1 TV Channel's sales pitch to companies is that it can, with its immediate reach from Kumaon in Northwestern India to Tista in Northeastern India (thereby covering all major Nepali-speaking communities of about 50 million or so people on the subcontinent), beam ads directly and effectively to so many consumers at competitive prices. And the result? Major advertisers are signing up with this TV Channel, thereby giving heart-burns to people like Bhaskar & Company who have no choice but to now start playing the "more-Nepali-than-thou" card by prodding the government to do something, anything to hurt Nepal-1 Channel. Since Bhaskar & Company have no case and not a single shred of evidence (other than their DESLIKE for Nepal-1), they can't go to court and prove their claims. So, in a grand Nepali tardition, they resort to hurling all these allegations, spreading rumours and casting doubts on the legitimacy of Nepal-1 TWO YEARS -- remember that -- TWO YEARS after Nepal-1 became operational. I am no fan of Nepal-1 TV Channel. But as a Nepali who believes that Nepalis can compete with anyone anywhere on merits, I am offended MORE by Bhaskar & Company's cheap tactics than by Nepal-1's inanely stupid TV programs. After all: If private sector companies, regardless of whether they are Nepal-based or non-Nepal-based, want to spend their own money placing ads on Nepal-1 TV Channel, why should that be anyone else's, least of all Bhaskar & Company's, tauko dukhai in Nepal? What kind of oohi ashu
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