Sangam, A restaurant is not just a piece of real estate where the old adage "location, location, location" holds true to its worth or success. Peter Luger Steakhouse is in Williamsburg section of Brooklyn, which is considered a rough neighborhood. It is considered one of the best steakhouses in the US. There is no dirth of customers who cross over from Manhattan to enjoy its porterhouse. Restaurant business is in service industry and you need to be courteous and hospitable to your customers on top providing good food to be successful. A pleasant ambience is always a plus. When the appeal of a new establishment wears off, OM will have a hard time sustaining itself if the staff is not courteous.