I'm a costco shopper, most of the items are cheap, coz they say they're wholesaler but some items price have really gone up lately. Like this unsalted mixed-nut, used to be $12 few months ago, now it's $17.99, Vitamin water used to be $14 now it's $18. But again, this banana, you get it for $1.23 which is like almost a dozen, .. I don't if its only me feeling that way but food items at costco have gone up..