Well depends what is your goal.  What kind of buyer are you?

Is your goal to save money?  Are there certain options you are looking for? Do you want a better looking suv?

Well let me give you basics on these two cars.  Well engine and safety wise you should go with toyota.  If you want references on that check the consumer reports.

Toyota Rav4 comes with 2 engine sizes V6 with about 268 horsepower and 4 cylinder with about 158 horsepower.  While honda only comes with 4 cyl.  Toyotas v6 give you only 2 miles less per gallon than the 4cyl.  so if you are looking for power go with Toyota.  You will obviouly pay more for the v6. 

For toyota rav4 is a hotseller so do not expect to get special finance rates from toyota if you do qualify with good credit.  I believe honda has some finance incentives for 2007 model crv if they are still around. So if you want to save money go with CRV.

Toyota had a new techology on their engines VVT-i. it stands for variance valve timing with intelligence.  It is better than V-Tec that is available with honda.  With vvt-i you do not sacrifice lot of fuelage for lot of horse power.  It produces less emmissions and has less moving parts in the engine.  So less things to fix over the long run of the engine. 

Here is where Toyota and Honda has major differences.  While toyota is very quiet and comfortable and has soft handling.  Honda has an aggresive handling and lot of road noise.  In few yeas Hondas noise gets even louder and the dash board starts to rattle since it is not a one piece dash.  While toyota quietness stays similar and dash board does not rattle since it is a one piece dash.

Toyota comes with 5 star safety rating which includes anti lock brakes, Electronicbrakeforce distribution, Vehicle stability control, brake assist and Traction control.  They are all preventative measures.  I don't know what kind of safety Honda comes with please do your own researh.

Here is a secret about toyota if you already did not know.  The engines that are used on Rav4 is the same ones that are used on toyota camry.  Since you know that camry are reliable cars and easily surpass 250,000-300,000 miles.  Rav4 should do the same for you. 

Oh last not least Toyota's cannot be marked up after being priced from tthe Manufacturer while honda can be marked up significantly with market adjustments.  So beware when you buy Hondas.  

Well I think this information should be sufficient for you to make a correct desicion.  If you have anymore questions just ask.