I am not sure if men are pushing women to celebrate Teej. I haven't seen men getting excited about Teej as much as I have seen women. May be it is because Teej is associated with "Maita" and getting together with friends and sisters. So women have to liberate themselves and stop celebrating it. It's like a mother-in-law being mean to her daughter-in-law and giving her a hard time in her husband's house. If the mother-in-law was treated like that by her mother-in-law n the past, should she not realise how unfair it was and vow not to do the same on her daughter-in-law? So yes it is upto women to whether continue or stop this non-sense festival called Teej.