What they actually need is a Ryan Air type of service between Nepal and Middle easts targetting the low end workers. Super cheap but no extra services...make them pay for everything they want to drink or eat in the plane. No one will be spending $7.00 for a shot of scotch and hence solved the problem of drinking. Replace the Chairs with washable with bleach white cover and let them write whatever they want in each flight. Just bleach the cover after each flight....lol

Key thing about running the business is understanding the customers. Adapt to the customers and dont make the customers adapt to you. GULF had a good run.