You can show up in court & ask the judge for reduced penalty on fine, points or both. I am not sure if Alaxandria let's you contest a ticket, which simply means you pay reduced fine on court date, and no points are given to you. You can also get a law firm to handle your case. Talk to couple of law firms before picking one. They have different approaches. The law firm fee should be 200-300 usd, anything more may not be a good deal.