I think you hit the nail on the head when you said market trades much more on hype rather than on the basics. Being more of a value and passive investor, I consider it a pretty risky investment given that it's an expensive stock (given all the hype) to buy in the first place and also that the "product" that fb provides is, in my personal opinion, not sustainable (long term) relatively speaking. Given all the privacy concerns around facebook and other negative publicity news, I might as well use the money to buy some other stock with a lower risk. Furthermore, based on statistics, growth has slowed, so who knows if zuck is cashing out. or not. Think I've got a bit of personal prejudice... but such is life.