Just like religion is fraud, love is another fraud that we suffer from like seen in the guys video.

Love is a man made definition of man's desire to have ownership over things. In this case ownership of each other in a mutually beneficial way but what remains daunting is to fight the force of nature to spread the seed and to copulate with as many as one can to continue the specy.

Love is made to sound like it has to happen between two people like it was meant to be in the grand scheme of things by the all knowing all pervasive creator, but it boils down to man's inherent animal instinct to mark his territory. With advent of language it became distasteful to mark someone elses territory so man had to create a rule of not interfering with another by giving it a name called love and the institution of marriage followed. It's purely a logical phenomen.