You can go to www.espn3.com or www.espn360.com
Both lead to the same page. But your ISP must support those sites.. Go to those sites, you will instantly find out if your ISP lets you access those sites.

If you have access, that's a great way to watch the live world cup.
If not, you have to find some P2P sites or something...as NYC suggested.

@kailo, I don't know if espn36.com is a valid website. typo?

Guchcha Chor.