not really a pro..but from what i can make out,
think you'll need to format your HD ..before running a new installation..don't think a simple recovery will do..or could be the HD itslef went bad..

since it starts up, displays the logo and what not and then stops..which is when it starts to access the HD to load the OS up, i am guessing whateva it is, it's got sth to do with ur HD.

but again..not a pro..