Talking about Warren Buffett, one thing I really admired about him was the way he followed his company. Robert Hagstrom mentions about what Buffett looked for. He looked for products that could not be replaced in our everyday lives. For example, he started off investing in coca-cola because he saw a trend that it was addictive, and there was nothing close neough in the market that would replace it. Another thing I have noticed is that people tend to see the news, and see what stock is going up and go to buy those ones. Some of the investors I know buy the stock when its on its low, so eventualy when the market comes up again, they end up making a profit. How long you want to hold it is a gamble on your part I guess ! Although I dont invest, I'm learning a lot reading your discussion. Thank you guys :)