We were talking about this in our class today ? Which companies takes more risks? Monopolistic companies take more risk when they realize how much they were going to loose, else they only try to maintain their position. THis is the reason why only entreprenuers grow big as they always see no risk in developing themselves. I hope this makes sense. Try to elaborate later but what i meant was AT& T saw the risk of losing themselves if they do not take some strategic steps ahead. However, i do not know much about the market. so wait for Redstone to put his thought.