If I were in ANA's executive committe, instead of buying the odd website name domain names for ANA (past name http://www.ana-home.org/ and current http://www.anaonline.org/ ) I would have recommended to have http://www.a-n-a.org/ . Well, three charactered domain name like ana.org was gone long time ago then we could think of the power of domain names. But, domain like A-N-A.org is still available and its easier to remember and enter than the long name ANAONLINE.org . Like abbreviation: ANA, the domain name a-n-a.org would still be powerful to first time visitors. Its my personal idea, may be some other peoples have different ideas. Name matters. Specially, in PR. GP