In Nepal, it is still the trend that restaurants and business houses give free perks to the reviewers from various New Organizations. The conversation goes something like this :

"Why don't you come for a dinner at our restaurant, try some food and write a review of our food, Bill is on Us"

Problem with this system is,  reviews are mostly (if not always) positive without pointing any of the flaws. It is for sure hard to write against a restaurant when you just got a free food for them.

In order to bring the change to this system we are doing the following:

We have hired an anonymous writer, Valley Foodie, who is going to restaurants in the city, experiencing it without telling the restaurant and writing an honest review. We realize that we may face some anger from restaurants, especially when reviews are not akin to their expectation. But we are going to stick to our method and keep on doing this.

Users, please provide us with feedback on what we are trying to do and how we can improve it!

Read the first review by Valley Foodie here

http://www.parakhi.com/blogs/2011/07/12/himalayan-java/

Restaurants watch out, you will never know when Valley Foodie is amidst your customers. If you are superb quality restaurant you need to nothing to worry about, but if you are giving a poor service, better start improving your service.